The Tourism Industry Association of Alberta, together with 20 provincial outdoor recreation organizations is working to better understand outdoor recreation on Alberta’s crown lands. The insights gained through the research will provide essential evidence to help improve our understanding of outdoor recreation opportunities on Crown Lands and our knowledge of our outdoor recreation economy.
Following the recent provincial announcements about the Kananaskis Conservation Pass and Public Land Camping Pass, the interest in and awareness of Crown Land outdoor recreation has never been higher. These announcements have casts a spotlight on outdoor recreation in the province and how much campers enjoy Crown Land outdoor recreation. Yet, Alberta lacks a sound understanding of Crown Land outdoor recreation participation and its economic impact. Please help us to truly understand participation in outdoor recreation on Crown Land and its contribution to Alberta’s economy by taking part in this critical research. This research is critical to advancing Crown Land outdoor recreation.
Here’s what the TIAA has heard so far:
From those of you who have checked in, we’ve learned that those getting the best response are taking a targeted approach to explaining “why” the survey is important. This has included activity-specific references and relevance which likely differs activity to activity, but is what will make your request stand out.
We know the survey is different from what some may be expecting. We also know that the survey requires the respondent to think about where they recreated, when, and what they spent. This survey approach is the same as would be used in an intercept survey format administered directly in a park or on public land.
Before you begin, take some time reflect on your past outdoor recreation adventures, identify which Crown Lands you went to, and what you spent along the way.
The survey works best on desktop or tablet, so make sure to avoid taking it on your mobile device or change your mobile device to view the survey in “desktop” mode.”
Our Association is encouraging all Albertans to review the Outdoor Recreation – Project Background Document and take 10 – 15 minutes to complete the survey. The more feedback that is gathered regarding crown land camping, we will hopefully be able to allow for more camping locations throughout the province.
Access the survey at http://s.alchemer-ca.commm/s3/efcf041bdcc3